31. January 2018 · Corporate News

CANCOM Pironet: ICT benchmark: software investments push the ICT market in 2018

In 2018, growth in the ICT market will be driven primarily by investments in software solutions and security products. This is shown from the results of the ICT benchmark created by techconsult and CANCOM Pironet on the basis of the eAnalyzer 2018. So far, more than 3,450 people have called up the benchmark, and 1,800 have completed it, comparing the size of their ICT budget with that of other companies in the same industry and of the same size.


German companies will invest around EUR 24 billion in software solutions in 2018. Compared to the previous year, this would be an increase of 3.3 percent. Medium-sized companies and large enterprises in particular have larger budgets for software solutions. Here, the market could grow by over four percent compared to 2017. Business management solutions and big data analytics are important investments for digital transformation. "The software market is increasingly shifting towards the cloud. One fifth of software investments will flow into software as a service this year," explains Verena Bunk, Senior Analyst at techconsult. "In particular, the flexibility of SaaS solutions, such as the on-demand procurement of applications and functions and promptly provided software updates, are highly valued by users."


Increasing awareness of the impact of security breaches, a steadily growing number of devastating cyber attacks and the EU's Data Protection Regulation (GDPR), which comes into force in May 2018, will also lead to higher investment by companies in security products. Spending by German companies on IT security products and services will amount to around EUR 5.9 billion in 2018 - an increase of 3.8 percent. The majority of solutions are on-premise products. Security solutions from the cloud only account for 6 percent. Demand will be particularly strong for identity management, intrusion detection & prevention (IDS/IPS), mobile security solutions and unified threat management appliances, which are forecast to grow by 6 to 9 percent.


By contrast, slower growth is predicted within the ICT market for hardware, communications and services. Here, growth rates will barely exceed 1 percent.


Self-check with the ICT benchmark

Based on the eAnalyzer 2017, techconsult and CANCOM Pironet have created the ICT budget benchmark, a tool that helps companies compare the size of their ICT budget with the budgets of other companies in the same industry and of the same size. This makes it possible to position the company in the competitive environment and identify areas where there is potential for savings or a need for investment.


About the eAnalyzer 2017

The eAnalyzer is an online ICT market database of techconsult GmbH. In addition to the realized and planned expenditures for ICT products, solutions and services, it also shows the usage levels of installed hardware and communication products as well as shipments over a period of 4 years, 2016 to 2019. The data is based on comprehensive primary research in user companies. For an insight into the breadth and depth of the market database according to more than 100 products and services for 42 main and sub-industries as well as seven company size classes, please visit



As a Digital Transformation Partner, CANCOM accompanies organizations into the digital future. We support our customers to simplify complex enterprise IT and increase their business success through the implementation of modern technology. In order to comprehensively meet the IT needs of companies, organizations, and the public sector, CANCOM delivers tailor-made IT end to end from a single source.

The CANCOM Group’s range of IT solutions includes consulting, implementation, services, and the operation of IT systems. Customers benefit from the extensive expertise as well as a holistic and innovative portfolio that covers the IT requirements that are necessary for a successful digital transformation. As a hybrid IT integrator and service provider, we provide an integrated range of services and solutions including business solutions and managed services, such as cloud computing, analytics, enterprise mobility, IT security, hosting, and as-a-service offerings.

With around 4,000 employees worldwide, the internationally active CANCOM Group and its efficient partner network ensure market presence and customer proximity with locations in Germany, Austria, Switzerland, Belgium and Slovakia. The CANCOM Group is led by Rüdiger Rath (CEO) and Thomas Stark (CFO). The company is headquartered in Munich. CANCOM has an annual turnover of around 1.3 billion euros (consolidated revenue 2021). The parent company, CANCOM SE, is listed on the TecDAX and SDAX of the Frankfurt Stock Exchange (ISIN DE0005419105).

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